Cold Emails vs. Email Marketing: #
Before diving into the reasons why your emails might be landing in spam, it’s crucial to differentiate between cold emails and email marketing.
1. Cold Emails: These are unsolicited emails sent to potential clients or customers who haven’t had any prior relationship or interaction with your business. Cold emails are a form of outreach, often used for sales or networking purposes. If not executed correctly, cold emails will almost always end up in the spam folder.
To master the art of cold emailing, consider platforms like GrowMeOrganic. For a comprehensive guide on sending cold emails in 2023/2024, watch the recommended video below.
(Recommended if you’re sending cold emails)
2. Email Marketing: This involves sending emails to individuals who have given you permission to contact them, usually through a subscription or sign-up process.
Reasons Your Permission-Based Emails Are Landing in Spam #
If your emails are being marked as spam even though you have permission from the audience, here are some things to think about:
1. SMTP Server Selection: SendMails typically recommends using Amazon SES as an SMTP server. If you’re utilizing Amazon SES, rest assured that email authentication is already taken care of. However, if you’re using a different SMTP server, it’s essential to evaluate its reputation and reliability. We strongly discourage using hosting providers like GoDaddy, Hostinger, etc., as their SMTP servers for bulk emailing. These servers often don’t maintain a good IP reputation since they are shared among numerous businesses, increasing the likelihood of your emails landing in spam.
2. Sending Speed: Rapidly sending a large volume of emails can trigger spam filters, especially if you’re sending from a new IP address. It’s essential to warm up your IP address by gradually increasing your sending volume over time. This helps in building a good sender reputation with ISPs.
3. Custom Tracking Domain: Using a custom tracking domain that matches your brand can improve deliverability. It ensures that tracking links in your emails are associated with your domain, reducing the chances of being flagged as spam.
4. Spammy Content: Avoid using spam-trigger words in your subject line and email body. Also, maintain a balance between text and images in your emails. Content that appears overly promotional or uses deceptive tactics can be flagged by spam filters.
Other Things to Take Care Of #
- Email Authentication: Ensure you’ve set up SPF, DKIM, and DMARC records if not using Amazon SES.
- Engagement: Monitor open rates and interactions to ensure recipients are engaging with your content.
- Complaint Rate: Address issues if a significant number of recipients mark your emails as spam.
- Shared IP Address: Consider using a dedicated IP address if you’re sending large volumes.
- Unsubscribe Option: Always provide a clear and easy-to-find unsubscribe link.
- Professional Email Service: Use platforms like SendMails.io that offer tools and insights to optimize deliverability.