Segment your email list using SendMails.io, the ultimate email marketing platform! In this video, we’ll show you how to segment your email list by topic, and then send tailored email campaigns to your subscribers.
Segmenting your email list can be a powerful tool for increasing engagement and click-through rates. By sending targeted email campaigns to your subscribers based on their interests, you can increase conversion rates and drive more traffic to your site. Watch this video to learn how to segment your email list using SendMails.io!
What is Email Segmentation? #
Email segmentation is the process of dividing your email list into smaller groups based on specific criteria. This allows you to send targeted emails to each group, ensuring that your content is relevant to the recipients. The more relevant your emails are, the higher the chances of engagement.
Why Use SendMails.io for Segmentation? #
SendMails.io offers a robust feature for segmentation. Here’s why it stands out:
- Variety of Segments: With SendMails.io, you can create multiple segments from a single list. This means you can have different variations of just one list.
- Real-time Segmentation: No need to manually separate your list. Create a segment, and SendMails.io will automatically categorize your subscribers in real-time.
Creating Segments in SendMails.io #
Let’s walk through the process of creating segments:
- Accessing Your List: Navigate to the ‘list’ section and choose the list you want to segment.
- Adding a Segment: Once inside your chosen list, go to ‘segment’ and click on ‘ADD’. This is where you’ll define your new segment.
- Naming and Defining Conditions: Name your segment (e.g., “Female Audience”). You can then set conditions for this segment. For instance, if you want to target females, set the gender condition to ‘female’.
- Stacking Conditions: Want to target females above the age of 30? You can stack conditions. Choose ‘all’ so that all conditions must be true. Set one condition as gender ‘female’ and another for age greater than 30.
- Using ‘OR’ Conditions: You can also use ‘OR’ conditions. For example, to target either females or those above the age of 30, set the condition to ‘any’. This means if any of the conditions are true, the subscriber will be added to the segment.
Launching Campaigns with Segments #
Once your segments are ready, you can use them in your email campaigns:
- Choose Your Segment: When launching a campaign, you’ll get an option to select a segment. This ensures you’re sending emails to the right group.
- Run Your Campaign: After selecting your segment, proceed with your email campaign as usual.
Email segmentation is a game-changer. It ensures that your subscribers receive content that’s tailored to their preferences, leading to higher engagement rates. With SendMails.io, segmentation is a breeze. So, segment away and watch your email marketing game elevate!
Note: For a detailed walkthrough on running email campaigns, check out other resources provided by SendMails.io.