Sending bulk emails can be a challenging task, especially when it comes to ensuring optimal deliverability. With SendMails.io, you can leverage SMTP routing, also known as sender’s distribution or sender’s rotation, to distribute your email campaigns across multiple sending servers. This guide will walk you through the benefits and the setup process of SMTP routing in SendMails.io.
Why Use SMTP Routing? #
- Enhanced Deliverability: Distributing your emails across multiple servers can improve your deliverability rates.
- Load Distribution: Avoid putting all your load on a single sending server.
- Multiple IP Addresses: Distributing emails across different IPs reduces the chances of landing in the spam inbox.
- Performance Testing: Test which SMTP server offers the best results for your campaigns.
Setting Up SMTP Routing in SendMails.io #
1. Understanding the Need: #
When you have multiple sending servers connected with SendMails.io, it’s beneficial to distribute your email campaigns across these servers. Different SMTP servers, like Amazon SES, Mailgun, or SparkPost, might offer varying deliverability rates. Distributing your emails helps in testing and leveraging the strengths of each server.
2. Connecting Multiple Sending Servers: #
Before setting up routing, ensure you have multiple sending servers connected to SendMails.io. If you’re unfamiliar with this process, there are detailed guides available in SendMails.io’s playlist that cover connecting various sending servers.
3. Associating Servers with Lists: #
- Navigate to your lists in SendMails.io.
- Open an existing list or create a new one.
- Scroll to the bottom, and you’ll find an option to associate sending servers with the list.
- Select multiple sending servers for the list. For instance, if you’re sending 200 emails and you’ve selected two servers, 100 emails will be sent through each server. The distribution is even, ensuring balanced load and deliverability.
4. Finalizing the Setup: #
After associating the servers, save your list settings. Now, when you send emails to this list, SendMails.io will automatically distribute the emails across the selected servers.
Wrapping Up #
SMTP routing in SendMails.io offers a strategic advantage for those sending bulk emails. By distributing your campaigns across multiple servers, you not only ensure better deliverability but also optimize the performance of each email campaign. Dive into SendMails.io today and harness the power of SMTP routing for your email marketing needs!
