In today’s fast-paced digital society, simply sending a general email to your audience isn’t enough to boost email open rates; you need your emails to be personal, relevant, and interesting. If your emails are not being opened, clicked, or taken action upon, then there will not be any returns from your email — no matter […]
Email Marketing vs. Cold Outreach: What Converts Better in 2025?
Among the constantly changing realm of digital communication, email marketing, and cold outreach are some of the preferred options that businesses resort to when it comes to reaching out to prospects and turning them into customers and a source of income. Although the two strategies may be performed using a similar channel, which is email, […]
How to Segment Your Email List for Higher Open and Click Rates
Struggling to boost your email open rates? You’re not alone. Most marketers say improving engagement is their top challenge. Unsegmented email lists often result in generic messages that fail to resonate, frustrating subscribers and undermining conversions. The solution is to segment your email list, enabling personalized campaigns that resonate with your audience. By targeting specific […]
A quick guide to picking the right branding agency for your rebrand
When evaluating potential agencies, consider their expertise in various aspects of branding and design.
Challenges of creating and structuring a multi-brand system
The concept of a multi-brand system has gained traction, allowing businesses to manage various brands.