In today’s fast-paced digital society, simply sending a general email to your audience isn’t enough to boost email open rates; you need your emails to be personal, relevant, and interesting. If your emails are not being opened, clicked, or taken action upon, then there will not be any returns from your email — no matter […]
How to Secure Your Email Subscriber List from Data Breaches?
In this digital-first age, email marketing remains a key tool for businesses to connect with their customers. But with its popularity comes an increased risk: “Data breaches“ Cybercriminals today are smart, and they know that the subscriber lists hold critical information like names, emails, preferences, and sometimes even personal data. As a business owner, you […]
Email Marketing vs. Cold Outreach: What Converts Better in 2025?
Among the constantly changing realm of digital communication, email marketing, and cold outreach are some of the preferred options that businesses resort to when it comes to reaching out to prospects and turning them into customers and a source of income. Although the two strategies may be performed using a similar channel, which is email, […]
How to Segment Your Email List for Higher Open and Click Rates
Struggling to boost your email open rates? You’re not alone. Most marketers say improving engagement is their top challenge. Unsegmented email lists often result in generic messages that fail to resonate, frustrating subscribers and undermining conversions. The solution is to segment your email list, enabling personalized campaigns that resonate with your audience. By targeting specific […]
How to Improve Your Email Deliverability with Amazon SES
Email deliverability is a highly crucial component in email marketing that significantly impacts the performance of your campaigns. The popular cloud-based email-sending service Email Deliverability with Amazon SES was created to let organizations send transactional, marketing, and notification emails. However—and this is the truth—even with such powerful technology, many users may still have deliverability issues. […]
Top 7 Email Marketing Platforms for Small Businesses
To all the small business owners out there, if you want to elevate your business, then e-mail marketing is the VIP ticket to your goal—don’t hit snooze on this game changer. With the potential to provide a high return on investment, e-mail marketing is not just a convenience but a necessity for small business growth. […]
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