I’m a deeply analytical guy at heart and during all of my 15+ years in the online design industry, I’ve remain“ed obsessed with what truly works and what doesn’t in the real world. Which changes have an actual effect on conversion rates. What elements increase sales and profits, and how.
I’ve been a student of cognitive psychology and behavioral economics for over a decade, and I’ve built my own CRO heuristic process on a strong foundation of hundreds of real-world A/B tests.
Bottom line is, I have a deep understanding of what affects online conversion rates — and I’m happy to share all of this knowledge and experience with you.